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Crisis Communications |
Why ‘Crisis Management’
Any company which understands
the importance of their reputation to generating sales will
appreciate the importance of protecting that reputation.
Planning to limit the impact a crisis can have upon your
reputation is therefore a sensible investment of time and
money. Particularly in today’s world when the internet and
24/7 media means news can go global in a matter of minutes.
Crisis Management Tips
• Establish damage limiting
‘key messages’ and communicate them to the media, customers
and all your staff ASAP!
• Don’t create an ‘information
vacuum’ by not commenting. The media will always find
someone to 'fill the vacuum', and what they say probably won’t be
‘reputation friendly’
• Comment ‘early’ to position
yourself as the prime source of accurate information
• Apologise for any
inconvenience the crisis is causing to the public, customers
and staff
• Use your company website and
voicemail messages and to carry your public comment |
We are there
for your company, before, during and after a crisis. From
auditing your potential areas of concern, to drafting,
dry-running and amending your crisis management plan,
through to offering ‘on the day support’ and a post-crisis
analysis.
Because of our
experience of operating on some of the most high-profile
recent media events, we know how the media operate, and how
easy it is to have your reputation damaged.
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Our programme
is simple, but effective.
It follows five
steps.
1. A full audit
to isolate potential issues
2. Drafting of
a Communications plan
3. Dry-run of
the plan
4. Regular
reviews of the plan
5. Post crisis
review
Eclipse Public
Relations believe that our experience will be invaluable in
helping you to preserve your reputation in the event of a
future crisis.
With many years
experience of advising on, and handling crisis
communications' issues, within a variety of sectors, Eclipse
Public Relations will help you prepare for all
eventualities. |
