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A
Case Study
A company
working within the aviation industry came to Eclipse
Public Relations asking for help on establishing a
Crisis Communications Strategy. Eclipse PR helped by:
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Conducting a Crisis
Audit of the customer's potential areas of risk
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Isolated the
company’s strengths, weaknesses, opportunities and
threats
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Devised a crisis
communications plan, and crisis management
methodology, covering the areas of potential risk
established during the audit, building on strengths
and opportunities, working around weaknesses and
threats
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Isolated key messages
for probable scenarios
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Isolated media
spokespeople
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Supported through
media training of key spokespeople
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Conducted a dry-run
of the plan
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Conducted a review of
the plan
The
plan was put into use shortly after its post-review
completion, and the swift action of the company's staff
in implementing the crisis communications plan
significantly helped in limiting the damage to the
reputation of the company
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