A Case Study

A new client approached Eclipse Public Relations requesting communications support

for a new business start-up, targeting UK tourists interested in responsible tourism overseas.

Eclipse Public Relations assisted by:

• Market testing the businesses’ key hypotheses

• Identifying key target audiences

• Developing core business values

• Business Plan drafting for funding & ATOL application

• Developing branding themes and logo

• Website construction and management

• Drafting and producing marketing material

• Managing relationships with key industry stakeholders

• Securing coverage on regional TV, radio and press

• Drafting a Crisis Communications Strategy

The work that Eclipse Public Relations has done has lead to estimated sales of £200,000 in the first six months of operations from just one region of the UK. This was achieved without the benefit of advertising, for which no budget was available.

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