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Media Training
With extensive experience
of appearing in media broadcasts as well as media
training other spokespeople, Eclipse PR can help
your designated spokespeople make the most of media
exposure, understand how the media operates, and better handle
both
‘crisis’ and 'soft news' interviews.
Our courses can help train
your designated spokespeople to prepare for media
interviews by one-to-one coaching, within a mock TV
and Radio studio, and an outside broadcast environment.
By using real-life TV and radio journalists to interview
your spokespeople, and through offering formal one, two
or three-day courses, we can help you make the most of
media opportunities, as well as better preparing your
spokespeople to handling potential bad-news stories.
Areas covered in the course include:
- Understanding
how the media operates
- Awareness of
the news cycle
- Getting the
most out of media opportunities
- Preparation for
interviews
- Posture,
breathing techniques and body language
- Voice coaching
and communications skills
- What to wear
(and what NOT to wear)
- Dealing with
hostile journalists
- Getting your
key messages across in a crisis
- Exposure to TV
studio, radio studio, outside broadcast and
telephone ‘down the line’ environments
- Video-taped
copies of mock interviews with genuine
journalists
- Feedback
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